Art der Publikation: Beitrag in Sammelwerk

Markdown Optimization—A Taxonomy and Realization of the Economic Decision Problem

Autor(en):

Weber, Felix; Schütte, Reinhard

Herausgeber:

Silhavy, Radek; Silhavy, Petr; Prokopova, Zdenka

Titel des Sammelbands:

Intelligent Systems Applications in Software Engineering. CoMeSySo 2019 2019. Advances in Intelligent Systems and Computing

Seiten:

449-460

Verlag:

Springer

Ort(e):

Cham, Berlin

Veröffentlichung:

2019

ISBN:

9783030303280

Sprache:

Englisch

Digital Object Identifier (DOI):

doi:10.1007/978-3-030-30329-7_40

Link zum Volltext:

https://link.springer.com/chapter/10.1007/978-3-030-30329-7_40

Zitation:

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Kurzfassung

The process of taking a markdown on products with a difference in the anticipated sales volume is common practice for a diverse range of businesses. The present decision problems include both the amount and the timing of markdowns. In this article, a taxonomy that structures the markdown optimization problem based on a state-of-the-art literature review is developed as groundwork for further scientific research.