Type of Publication: Article in Collected Edition

Markdown Optimization—A Taxonomy and Realization of the Economic Decision Problem

Author(s):

Weber, Felix; Schütte, Reinhard

Editor:

Silhavy, Radek; Silhavy, Petr; Prokopova, Zdenka

Title of Anthology:

Intelligent Systems Applications in Software Engineering. CoMeSySo 2019 2019. Advances in Intelligent Systems and Computing

pages:

449-460

Publisher:

Springer

Location(s):

Cham, Berlin

Publication Date:

2019

ISBN:

9783030303280

Language:

Englisch

Digital Object Identifier (DOI):

doi:10.1007/978-3-030-30329-7_40

Link to complete version:

https://link.springer.com/chapter/10.1007/978-3-030-30329-7_40

Citation:

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Abstract

The process of taking a markdown on products with a difference in the anticipated sales volume is common practice for a diverse range of businesses. The present decision problems include both the amount and the timing of markdowns. In this article, a taxonomy that structures the markdown optimization problem based on a state-of-the-art literature review is developed as groundwork for further scientific research.