Wir freuen uns sehr, dass der Beitrag Activating Employees’ AI Literacy for Responsible Generative AI Use: A Sensitization Framework als Completed Research Paper auf der International Conference on Information Systems (ICIS) 2026 in Lissabon angenommen wurde. Die ICIS gilt als eine der renommiertesten Konferenzen der Wirtschaftsinformatik.
Der Beitrag ist in enger Zusammenarbeit mit dem SOFTEC-Lehrstuhl von Prof. Dr. Stefan Eicker entstanden. Autoren sind Michael Dominic Harr und Prof. Dr. Reinhard Schütte vom EPA-Lehrstuhl sowie Leonardo Banh und Gero Strobel vom SOFTEC-Lehrstuhl. Wir bedanken uns herzlich bei unseren Co-Autoren für die tolle und produktive Kooperation!

Abstract:
As generative AI (GenAI) diffuses rapidly into organizational practice, developing employees’ AI literacy for responsible use has become a strategic imperative. However, organizations struggle to move beyond ad-hoc training toward sustained, actionable competence. Current research has mapped what AI literacy entails but left the organizational process underexplored through which these competencies become actionable. We address this gap by theorizing GenAI sensitization as an organizationally embedded process operating at the intersection of AI literacy, governance, and organizational practice. Drawing on 20 semi-structured interviews with human resource professionals analyzed through Gioia methodology, we identify four aggregate dimensions: organizational factors, individual factors, sensitization practices, and tensions and barriers. Four structural tensions and barriers characterize conditions that explain why responsible GenAI use fails even among AI-literate employees. The sensitization profile matrix synthesizes these findings into a diagnostic framework for organizational practice, guiding employees toward responsible GenAI use.